This new long-term IT agreement combined with a recent fleet expansion will take the airline into its next phase of international growth

Deal will bolster the airline’s digital infrastructure to pave the way for content to be distributed via NDC in the near future

Despite the turbulence facing travel, some airlines are more laser focused than ever in their pursuit of innovation. For Turkish Airlines this pursuit has never slowed down. Delivering on traveler expectations and making sure strategy fits shopping behavior, at any time and any place, has always been critical for one of the world’s fastest growing airlines.

Following a recent expansion of its fleet, Turkish Airlines is now fueling its vision with new technology. The airline has signed an IT deal with Amadeus that will help it deliver personalized offers to travellers across all platforms and devices.