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05 Feb 2020

Digital footprints: Discovering online traveler needs in Japan


We've looked at payments across the globe to give your business an atlas of the current payments landscape.

As the travel industry evolves, it’s important to know what today’s travelers - who are clearly in the driver’s seat - are looking for when it comes to what, where, when and how they want to interact with travel brands online.
To have an edge and ensure relevance in a crowded market, digital travel providers should ask themselves questions such as:

  • How can OTAs encourage traveler reviews through offering deals and in turn build further rapport with a wider audience?
  • What pathways can we put in place to offer personalized offers?
  • Do we have the tools or partnerships in place to offer more payment options for travelers?

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